natural coverage that lasts all day

Long-lasting protection against humidity and frizz for up to 72 hours

Elumen hair colors are characterized by exceptional durability and brilliant shine

With its innovative and technologically advanced products

L'Oréal Professionnel BLOND STUDIO Clay bleaching powder

L'Oréal Professionnel Serie Expert Metal DX Shampoo, 500 ml 45 % natural coverage that lasts allL'Oral Professionnel Serie Expert Metal DX Shampoo, 500 ml L'Oral Professionnel Serie Expert Metal DX Shampoo is specially formulated to remove harmful metal particles from hair. These particles, which can accumulate in the hair fibers due to water, often lead to breakage and unwanted color shifts. With exclusive Glicoamine technology, hair is deep cleansed and protected from damage to preserve color intensity and shine. Advantages at a glance: